Going from video repository to a
podcast empire.
StartWell has built a world-class production engine. It needs a stronger virality and distribution engine.
Experience and backstory
My Video Cover Letter
A personal introduction tailored for the Executive Team.
The Story of Resilience
How overcoming a toxic culture built a better, empathetic leader.
The Blueprint
The StartWell YouTube Podcast Empire Playbook
This section outlines the proprietary frameworks developed by me that we will deploy to humanize the StartWell brand, build deep parasocial trust, and leverage algorithmic psychology which will liberate the team to focus on higher level strategy, creativity and innovation.
Empathy First
People are the priority. Before strategies are developed or problems are solved.
Psychological Safety
Creating environments where teams can take creative risks without fear.
Exponential Growth
Scaling impact through systemic, data-driven brand strategies.
Authentic Trust
Building deep parasocial relationships with communities and partners.
Leadership is Empathy.
My core values as a leader center entirely on seeing the person first. We are all human beings first. That's the baseline.
Before strategies get developed, before problems get solved, before we consider the economic gain, we will consider the impact of how our words and actions affect everyone we encounter.
The Missing Link to Scale
Sustainable growth isn't just about tactics; it's a team culture that empowers individuals to operate at their absolute best. This is the framework I use to build high-performance marketing and growth teams.
Architecting Exponential Growth
A case study of deploying strategic marketing and brand systems to drive measurable, massive growth outcomes.
What Industry Leaders Say
Steve Mast
Former Chair of Board, CMA
"Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, has a great business sense, and is a solid leader."
Min Lai-Underwood
Direct Report / Digital Marketing
"Sheldon differs from other people in these areas with his skills of communicating with relevant stakeholders clearly and efficiently, and his in-depth knowledge of industry trends to enable the business to make data-driven decisions."
Leif Early
Direct Report / Business Dev
"Sheldon is a gem and a powerful force for good in the world. I feel blessed to get to learn from and build with him to create a kinder and more purpose-full world!"
Portfolio & Examples of Work
A curated collection of branding, video production, UX design, and campaign architecture.
View Full Interactive Portfolio